Google Ads is a fit if
- You need leads within weeks, not months
- People already search for your product using clear keywords
- You have a team ready to respond to leads during business hours
- You want to test a new market or product quickly
Be Found — Visibility
Google Ads Services Measured by Incoming Orders, Not Clicks
Wasteful ads usually aren't caused by a small budget, but by how the campaigns are structured: they let money flow to searches that never end in a sale. We start by plugging that leak.
Service summary
- Starting at
- IDR 5M / month
- Management fee
- Included (25%)
- Minimum contract
- 3 months
- Results visible
- Weeks 1–2
- Account ownership
- In your name
At a glance
Google Ads & SEM for Indonesia's industrial market
Indotrading Google Ads services cover the full range of paid advertising in the Google ecosystem: Search, Shopping, Performance Max, and remarketing. The difference is in what we measure. Many ad reports stop at clicks and cost per click — two numbers that can look good even when sales haven't moved at all.
We set up conversion tracking all the way to order value, then manage campaigns based on that number. The consequence is clear: keywords that get plenty of traffic but produce nothing get switched off, even if on paper they look "successful" at bringing in traffic.
Fit
When this service makes sense — and when it doesn't
We'd rather spell out the limits up front than sell you something that won't deliver results in your situation.
Google Ads isn't right yet if
- Nobody is searching for your product category yet — start with Meta or TikTok
- Your margin per order is too thin to cover the cost of clicks
- Your website can't yet capture and record leads properly
- Your ad budget is below the minimum needed to generate enough data to optimize
Scope of work
What we do
Every component below is included. No extra charges show up later without being agreed on first.
01
Audit of existing accounts
If you already have an account, we review its structure first and show you where the budget is leaking before adding more spend.
02
Research & structure
Keyword research based on purchase intent, campaigns organized by theme, and a negative keyword list, which is usually where the biggest savings come from.
03
Ad creative
Headline and description writing, extension setup, and testing several versions in parallel.
04
Conversion tracking
Conversions tracked all the way to order value and integrated with your CRM, so optimization is based on money, not clicks.
05
Weekly optimization
Bid adjustments, new negative keywords, and budget reallocation toward the campaigns that deliver.
06
Monthly reporting
Cost per lead, cost per order, and which channels deserve more budget next month and which should be stopped.
Process
The work sequence and estimated timeline
Every stage has deliverables you can review, so you're not left waiting in the dark until the project is done.
STAGE 01Week 1
Audit & plan
A review of the existing account or research from scratch, followed by a plan for campaign structure and budget allocation.
STAGE 02Week 1
Tracking setup
Analytics 4, Tag Manager, and conversions are set up correctly before ads go live — without this, every optimization is just guesswork.
STAGE 03Weeks 2–4
Launch & learning
Campaigns go live, early data is collected, and negative keywords are added almost daily during this phase.
STAGE 04Month 2 onward
Ongoing optimization
Once there's enough data, the focus shifts to increasing the budget share for segments that have proven to generate orders.
Pricing
Starting price
IDR 5Mper month · 25% management fee included
- Keyword research and campaign structure
- Ad copy writing and testing
- Conversion tracking down to order value
- Weekly optimization and negative keywords
- Account registered in your company's name
The minimum contract is 3 months, because anything shorter doesn't produce enough data to optimize properly. Ad budget is separate from this figure and paid directly to Google.
Frequently asked questions
About our Google Ads & SEM services
Does the IDR 5 million include the ad budget?
That figure is a management package that already includes the 25% management fee. To keep the allocation clear, our proposal breaks down how much goes to ad spend and how much to the management fee.
Why is the minimum contract 3 months?
The first month is almost always the algorithm's learning phase and a keyword cleanup. If you stop in month two, you pay for the learning phase without reaping the results.
Who owns the ad account?
You do. The account is registered in your company's name and you have full access from day one, including if our engagement ends.
Do you handle Shopping and Performance Max?
Yes, including setting up the product feed for Google Merchant Center. For businesses with large catalogs, this is often the channel with the lowest cost per order.
What if our account has been managed by another agency before?
We start with a free audit. Often, fixing the structure of the existing account already lowers the cost per lead before any budget is added.
Related services
Often run alongside
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First step
Start with an audit, not a quote
Tell us where things stand. We'll review your website, ad accounts, and lead channels, then send you our findings — free of charge and with no obligation to continue.
- A findings document that pinpoints where you're losing leads
- Cost estimates per component, not one lump-sum figure
- The audit results are yours to keep, whatever you decide