Now
- Commissions and in-platform ad costs eat into your margin
- Price wars with other sellers on the same storefront
- Buyer data can't be used for repeat sales
- Sales stop as soon as promotions are switched off
Problem-based solution
Your Margins Don't Have to Be Cut by Marketplace Commissions
Big marketplace sales feel safe until commissions, in-platform ads, and price wars eat into your margin. Your own channels take time to build, but their costs fall over time instead of climbing.
What we usually find
What changes, before and after
The bigger your marketplace sales, the bigger the share you don't control: the rules change without your say, in-platform ad costs rise, and buyer data never truly becomes yours.
Once the system is running
- Some transactions move to your own channels, commission-free
- Your brand has its own stage instead of fighting for space
- Your customer base can be used for repeat purchases
- Demand holds up outside promo seasons
Components
What's combined
Each component can stand on its own as a service, but they're combined here because each one closes the gaps the others leave.
Build demand
Meta Ads and TikTok Ads introduce your product to the right people who don't yet realize they need it.
Meta AdsContent people watch
Production of vertical videos and social content that holds attention past the first three seconds.
TikTok AdsYour own sales channel
An ecommerce website with a clean checkout flow and far lower transaction costs.
Website DevelopmentRepeat purchases
A CRM stores purchase history and runs retention campaigns through email and WhatsApp blasts.
CRM Software ToolsSequence
How it usually runs
This sequence puts the fastest wins first, so there are visible results before the long-term investments mature.
STAGE 01Weeks 1–2
Channel & margin audit
Calculating the current cost per order on each channel, including the components that often get left out.
STAGE 02Weeks 2–7
Build your own channel
An ecommerce website is set up, complete with conversion tracking.
STAGE 03Weeks 4–8
Ad activation
Meta and TikTok campaigns run with several message angles to find the combination that works.
STAGE 04Month 3 onward
Retention
The CRM takes over customers who have already bought, to drive their next purchase.
Frequently asked questions
About this solution
Do we have to stop selling on marketplaces?
No, and we don't recommend it. The goal is to reduce your dependence on them, not to cut off channels that are still producing sales.
How long until our own channels start producing?
Usually three to six months before their share becomes noticeable. What shows up sooner is a lower acquisition cost for repeat customers.
Does this work for products with a low unit price?
It needs to be calculated first. If the transaction value is small, the key is repeat purchases — and that's where the CRM becomes the most decisive part.
Other solutions
If your situation is closer to one of these
First step
Start with an audit, not a quote
Tell us where things stand. We'll review your website, ad accounts, and lead channels, then send you our findings — free of charge and with no obligation to continue.
- A findings document that pinpoints where you're losing leads
- Cost estimates per component, not one lump-sum figure
- The audit results are yours to keep, whatever you decide