Meta Ads is a fit if
- Your product is easy to explain with an image or a short video
- Your product category isn't searched much on Google yet
- You want to build awareness before demand appears
- There's budget to produce creative on a regular basis
Be Found — Visibility
Meta Ads Services for Demand That Hasn't Shown Up on Google Yet
Google captures people who already know what they're looking for. Meta Ads works one step before that: introducing your product to the right people who don't yet realize they need it.
Service summary
- Cost
- Scales with the campaign
- Platform
- Facebook & Instagram
- Best for
- Demand generation
- Creative
- Creative production available
- Asset ownership
- In your name
At a glance
Meta Ads for Indonesia's industrial market
Indotrading Meta Ads Services handle Facebook and Instagram advertising, from setting up Business Manager, installing the Pixel and Conversions API, and building audiences, through to producing the creative. For many businesses, Meta is the most effective channel when the product is good but doesn't yet have a search category of its own.
Let's set the record straight from the start: Meta Ads rarely delivers a cost per lead as low as Google Search, because the people seeing the ads aren't searching for anything. Its value lies elsewhere — much wider reach, a low cost per impression, and the ability to target by interests and behavior rather than keywords.
Fit
When this service makes sense — and when it doesn't
We'd rather spell out the limits up front than sell you something that won't deliver results in your situation.
Meta Ads isn't right yet if
- The product is highly technical and the decision involves many stakeholders
- You only need fast leads from people who are ready to buy
- There's no capacity to produce new material regularly
- The transaction value is too small to cover the cost of educating the market
Scope of work
What we do
Every component below is included. No extra charges show up later without being agreed on first.
01
Asset setup
Business Manager, pages, product catalog, Pixel, and Conversions API set up properly and in your company's name.
02
Audience strategy
Cold, warm, and remarketing audiences, with exclusions so the budget doesn't pile up on the same people.
03
Creative production
Concepts, scriptwriting, and production of static and short video creative in several versions for testing.
04
Campaign structure
Campaigns separated by objective — reach, engagement, or conversions — so the results can be read separately.
05
Ongoing testing
Scheduled testing of creative, audiences, and placements; losers are switched off, winners get more budget.
06
Monthly reporting
Cost per result, which creative is strongest, and recommendations for next month's creative direction.
Process
The work sequence and estimated timeline
Every stage has deliverables you can review, so you're not left waiting in the dark until the project is done.
STAGE 01Week 1
Asset & tracking setup
Business Manager, Pixel, and Conversions API are put in order before any ad spend begins.
STAGE 02Weeks 1–2
Concept & creative production
Messaging angles are developed and several versions of creative are produced to test side by side.
STAGE 03Weeks 2–5
Launch & testing
Campaigns run with several audiences and creatives at once to find the combinations that work.
STAGE 04Month 2 onward
Scaling
Winning combinations get gradually larger budgets, while replacement creative is prepared before the old material wears out.
Pricing
Starting price
Custombased on campaign scale and creative needs
- Business Manager, Pixel, and Conversions API setup
- Audience strategy and campaign structure
- Static and short video creative production
- Scheduled creative and audience testing
- All ad assets in your company's name
Management fees follow your ad spend and the volume of creative produced. We'll send a per-component breakdown before any commitment.
Frequently asked questions
About Meta Ads
Why do so many people still call it Facebook Ads?
The official name changed to Meta Ads in 2022, and it now covers Facebook, Instagram, Messenger, and Audience Network. The old term is still widely used, but the platform and its management tools are now one and the same.
Does Meta Ads work for B2B products?
Yes, especially for building brand awareness and reaching business owners who are active on Instagram. For direct quote requests, Google Search is usually still more efficient — the two work best when run together.
Who creates the ad creative?
We can produce all of it, or work with material you already have. In some sectors, real photos from the factory or warehouse actually perform better than stock photos.
How long until it stabilizes?
The learning phase usually takes 2 to 4 weeks. Only after that does it become clear which audience and creative combinations deserve a bigger budget.
Related services
Often run alongside
TikTok AdsOn TikTok, the creative decides almost all of the results. Ads that look like…Social Media ManagementFollower count is the easiest number to inflate and the one that means the least. We…Google Ads & SEMWasteful ads usually aren't caused by a small budget, but by how the campaigns are structured…
First step
Start with an audit, not a quote
Tell us where things stand. We'll review your website, ad accounts, and lead channels, then send you our findings — free of charge and with no obligation to continue.
- A findings document that pinpoints where you're losing leads
- Cost estimates per component, not one lump-sum figure
- The audit results are yours to keep, whatever you decide