Indotrading CRM software tools are set up on one principle: before sales is asked to enter anything, the system should already have filled itself in. Leads from Google Ads, Meta Ads, website forms, marketplaces, and WhatsApp conversations come in automatically, complete with their source, so all that's left for sales is the follow-up.
The biggest payoff only shows a few months later, when questions like "which channel brings in the most orders" or "how long does it take, on average, to go from inquiry to PO" can be answered with numbers, not gut feeling.